What is Business Intelligence?

I was recently blown away by a feature I ran into on the Business Objects website called Fiat Lux. It’s a short marketing video describing the company’s mission and vision. Normally this type of thing is pretty boring and not worth mentioning. Business Objects has proven this not to be the case. I’m very impressed with the following statement made during the presentation.

“We are not a Business Intelligence company.
We are in the business of helping companies become more intelligent.”

Below are some screen captures from the video which I strongly encourage you to watch by clicking here.

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