I was listening to an awesome speaker yesterday who said… “Apparently, names have betas too.” which I think was a great way to put it. A couple of weeks ago at WPC we announced a branding change to our RDMS in the cloud. It was originally called SQL Server Data Services (SSDS) when it was originally released. We rebranded it to SQL Data Services (SDS) as of PDC last year. It is now called SQL Azure. SQL Azure is the umbrella term for the database platform components that we will be launch into the Windows Azure platform, the first of which is SQL Azure Database (SADb). David Robinson wrote a great post here.